A bibliography of theory and research techniques in the field of human motivation / Advertising Research Foundation. Motivation (Psychology) Bibliography. Z7204.M65 A35 016.159 "Much of the material that appeared in ARF's Introductory bibliography [of motivation research] had been incorporated in this volume." [New York: 1969. 1969. 1956 Text v, 117 p. eng An Advertising Research Foundation publication.