<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00893cam a2200277   4500</leader>
  <controlfield tag="001">4159470</controlfield>
  <controlfield tag="003">BD-DhUL</controlfield>
  <controlfield tag="005">20161113153206.0</controlfield>
  <controlfield tag="008">710910s1971    cau      b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">   78150023 </subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0030836670</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="c">BD-DhUL</subfield>
    <subfield code="d">BD-DhUL</subfield>
  </datafield>
  <datafield tag="050" ind1="1" ind2="0">
    <subfield code="a">HM258</subfield>
    <subfield code="b">.R497 1971</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">070.431</subfield>
    <subfield code="b">RIM</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Rivers, William L.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
    <subfield code="a">The mass media and modern society / </subfield>
    <subfield code="c">William L. Rivers, Theodore Peterson, Jay W. Jensen.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2d ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">San Francisco :</subfield>
    <subfield code="b">Rinehart Press,</subfield>
    <subfield code="c">1971.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">x, 342 p.;</subfield>
    <subfield code="c">25 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">First ed. by T. B. Peterson, J. W. Jensen, and W. L. Rivers.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Bibliography: p. 325-335.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Mass media</subfield>
    <subfield code="x">Social aspects.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Peterson, Theodore,</subfield>
    <subfield code="d">1918-</subfield>
    <subfield code="e">joint author.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Jensen, Jay Walbourne,</subfield>
    <subfield code="d">1917-</subfield>
    <subfield code="e">joint author.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">122619</subfield>
    <subfield code="d">122619</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="6">070_431000000000000_RIM</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">NFIC</subfield>
    <subfield code="9">230513</subfield>
    <subfield code="a">DUL</subfield>
    <subfield code="b">DUL</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2016-11-13</subfield>
    <subfield code="e">purchased</subfield>
    <subfield code="o">070.431 RIM</subfield>
    <subfield code="p">A167465</subfield>
    <subfield code="r">2016-11-13</subfield>
    <subfield code="w">2016-11-13</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
