@book{122619,
	author = {Rivers, William L. and Peterson, Theodore,},
	title = {The mass media and modern society / },
	publisher = {Rinehart Press,},
	year = {1971.},
	address = {San Francisco :},
	edition = {2d ed.},
	note = {First ed. by T. B. Peterson, J. W. Jensen, and W. L. Rivers.}
}