Write to the point : the Byoir style book for press material / Introd. by L.L.L. Golden. Stahr, John. Carl Byoir & Associates. Journalism Style manuals. PN4783 .S7 029.6 STW Developed in the public relations firm of Carl Byoir & Associates. New York : Macmillan, 1969 1969 1969 Text 170 p. : eng