Infopromotion : publicity and marketing ideas for the information profession - Hamilton, Feona (Aldershot, Hants, England ; Brookfield, Vt., USA : Gower, 1990)
Includes bibliographical references (p. 272-273) and index.
Keywords: Libraries -- Marketing; Information services -- Marketing; Advertising -- Libraries; Advertising -- Information services; Libraries -- Public relations; Information services -- Public relations