The library marketing toolkit / Ned Potter. Library marketing tool kit Potter, Ned, 1980- Libraries Marketing. Branding (Marketing) Libraries. Libraries Public relations. Advertising Libraries. Z716.3 .P68 2012 021.7 23 POL Includes bibliographical references (p. [201]-203) and index. This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. This is a toolkit of ideas to inspire action. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries. Packed with globally-sourced case studies from thought-leaders and those at the cutting edge of library marketing it provides innovative and easy-to-implement techniques and ideas. The key topics covered are: marketing strategy; essential marketing tools and techniques; getting the most out of social media; marketing on a budget; library branding; marketing to internal stakeholders and with third parties; marketing special collections and archives; and, library advocacy as marketing. London : Facet Publishing, 2012. 2012. 2012 Text xxii, 218 p. : eng