TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9788131731
AV  - HF5415 .K636 2010
U1  - 658.8 22
PY  - 2010///
CY  - Delhi
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -