The New media : communication, research, and technology / Ronald E. Rice ... [et al.] Rice, Ronald E. Mass media Technological innovations. Mass media Research. P96.T42 N48 1984 001.51 RIN 19 Includes index. Bibliography: p. 305-342. Beverly Hills : Sage Publications, c1984. c1984. 1984 Text 352 p. : http://www.loc.gov/catdir/enhancements/fy0654/84003287-d.html http://www.loc.gov/catdir/enhancements/fy0654/84003287-t.html eng