00677nam a22002057a 4500003000800000005001700008008004100025020001800066040002100084082001600105100002200121245006700143250001200210260004000222300004700262365001600309490004600325504007300371650002700444BD-DhUL20161017144816.0161017s2017    xxua|||| |||b 001 0 eng    a9781305077560  aBD-DhULcBD-DhUL  a302.23bALM1 aAlbarran, Alan B.1 aManagement of electronic and digital media /cAlan B. Albarran  a6th ed.  aBoston : bCengage Learning,c2017.  axxvi, 339 p. :bill. (some col.) ;c24 cm.  aUSDb226.950 aThe Cengage series in communication arts.  aGlossary: p. 305-315.
Includes bibliographical references and index. 0aMass mediaxManagement