02857cam a22003972u 4500 5675379 BD-DhUL 20161002161732.0 he u||024|||| 080220s2004 xxu ||| b ||| | eng d 9780538438087 0538438088 5675379 ED447338 ERIC ericd eng ericd MvI BD-DhUL 381.142 KLE mfm Kleindl, Brad E-Commerce Marketing / Brad Kleindl and Jim Burrow. Cincinnati, Ohio : South-Western ; London : Thomson Learning; 2004. 320 p. : 26 cm. US$ 46.54 This profile provides the curricular framework for Ohio Tech Prep programs in e-commerce marketing beginning in high school and continuing through the end of the associate degree. It includes a comprehensive set of e-commerce marketing competencies that reflect job opportunities and skills required for e-commerce marketing professionals today and in the future. Introductory materials include an occupational area definition; key to profile codes; and state competency profile matrix. Competencies are divided into 31 units. This information is provided for each competency: whether business, industry, and labor determine the competency to be essential or recommended; grade level(s) at which technical educators feel the competency should be introduced, reinforced, or proficient; the competency number and statement; and list of competency builders. Units are e-commerce basics; marketing and business basics; economic concepts and international business; information technology basics; computer applications; Internet; programming; networking; information security; graphic design basics; digital media design; Web page design; personalization; electronic payment systems; promotion; consumer behavior; branding; integrated business systems; supply chain management; pricing; product management; customer relationship management; market research; data mining; data warehousing; marketing management; business management and entrepreneurship; financial management functions; e-commerce/business law, ethics, and legal issues; writing and documentation for marketing; and digital marketplace design. (YLB) Administrators. ericd Practitioners. ericd Teachers. ericd Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive. Internet marketing. Electronic Commerce Data Mining Data Warehousing Ohio Guides, Non-Classroom. ericd Reference Materials, General. ericd Burrow, Jim http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED447338 ddc BK 106144 106144 0 0 ddc 0 381_142000000000000_KLE 0 NFIC 183955 DUL DUL GEN 2016-10-02 Purchased 381.142 KLE 454992 2016-10-02 1 2016-10-02 BK