00913cam a2200301 i 450000100090000000300080000900500170001700800410003401000170007502000180009204000370011004200080014705000250015508200190018010000200019924500640021925000170028326400290030030000530032933600260038233700280040833800270043636500150046350400720047865000140055065000160056470000310058018203628BD-DhUL20161222181037.0140627s2016    maua          001 0 eng    a  2014023870  a9781292092621  aDLCbengcDLCerdadDLCdBD-DhUL  apcc00aHF5415.13b.K64 201600a658.8bKOM2231 aKotler, Philip.10aMarketing management /cPhilip Kotler and Kevin Lane Keller  a14th, Global 1aBoston :bPearson,c2016  a714 p. in various pagings :bcol. ill. ;c28 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  b59.99cGBP  aGlossary: p. G.1-G.10
Includes bibliographical references and index 0aMarketing 0aManagement.1 aKeller, Kevin Lane,d1956-