TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 9781118582
AV  - HF5415.13 .A23 2014
U1  - 658.8 23
PY  - 2014///
CY  - New Jersey
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -