TY  - BOOK
AU  - Cravens, David W.
AU  - Piercy, Nigel.
TI  - Strategic marketing
SN  - 9780078028
AV  - HF5415.135 .C72 2013
U1  - 658.802 23
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1408/2012012653-t.html
ER  -