Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries /
by Boddewyn, J. J. (Jean J.).
Material type:
BookPublisher: Westport, Conn. : Quorum Books, 1992Description: xiv, 234 p. : ill. ; 25 cm.ISBN: 089930723X (alk. paper).Subject(s): Advertising -- Self-regulation
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Dhaka University Library General Stacks | Non Fiction | 338.476591 BOG (Browse shelf) | 1 | Available | 476087 |
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| 338.476414 ZIS The super market : | 338.476414 ZIS The super market : | 338.4764794 GUM Modern management in hotel and catering industry / | 338.476591 BOG Global perspectives on advertising self-regulation : | 338.476591 FIE The economic implications of advertising / | 338.4766 BEA Administration of the chemical enterprise / | 338.4766 BEC The Chemical industry / |
Includes bibliographical references (p. 18-20) and index.
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