Designing messages for development communication : an audience participation-based approach /
by Mody, Bella.
Material type:
BookSeries: Communication and human values (Newbury Park, Calif.): Publisher: New Delhi ; Newbury Park : Sage Publications, 1991Description: 211 p. : ill. ; 23 cm.ISBN: 8170362504 (Indiahbk.); 8170362512 (Indiapbk.); 0803991053 (UShbk.); 0803991061 (USpbk.).Subject(s): Mass media -- Developing countries | Mass media -- AudiencesOnline resources: Publisher description | Table of contents only | Contributor biographical information
Contents:
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Dhaka University Library General Stacks | Non Fiction | 302.23091724 MOD (Browse shelf) | Available | 360154 | ||
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Books
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Dhaka University Library General Stacks | Non Fiction | 302.23091724 MOD (Browse shelf) | 2 | Available | 392348 |
Includes bibliographical references and index.
Machine derived contents note: Development Communication -- The Invisible Audience -- Audience Participation-Based Message Design -- The Idea -- Audience Participation-Based Message Design -- Implementation and Ethics -- Designing Messages that Communicate -- How to Research the Audience -- Audience-Responsive Topics -- Audience-Responsive Message Formats -- Writing Message Specifications and Objectives -- Pretesting Audience Response -- Summary.
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