McQuail's mass communication theory /
by McQuail, Denis.
Material type:
BookPublisher: NewDeihg : Vistaar Pub. ; 2005Edition: 5th ed.Description: viii, 616 p. : ill. ; 24 cm.ISBN: 1412903718; 1412903726 (pbk.); 8178295350.Subject(s): Mass media
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Includes bibliographical references and index.
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