Taking our country back [electronic resource] : the crafting of networked politics from Howard Dean to Barack Obama /
by Kreiss, Daniel.
Material type:
BookSeries: Oxford studies in digital politics: Publisher: New York : Oxford University Press, 2012Description: 1 online resource.ISBN: 9780199950614 (ebook) :.Subject(s): Internet in political campaigns -- United States -- History | Campaign management -- Technological innovations -- United States -- History | Political campaigns -- Technological innovations -- United States -- History | Political participation -- Technological innovations -- United States -- History | Presidents -- United States -- Election -- 2004 -- Technological innovations | Presidents -- United States -- Election -- 2008 -- Technological innovations | Political consultants -- United States -- History -- 21st century | Internet -- Political aspects -- United States | Digital media -- Political aspects -- United StatesOnline resources: Oxford scholarship online Summary: Drawing on open-ended interviews with more than 50 political staffers, fieldwork during the 2008 electoral cycle, and archival research, the book follows a group of technically skilled Internet staffers who came together on the Howard Dean campaign and created a series of innovations in campaign organization, tools, and practice.
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Drawing on open-ended interviews with more than 50 political staffers, fieldwork during the 2008 electoral cycle, and archival research, the book follows a group of technically skilled Internet staffers who came together on the Howard Dean campaign and created a series of innovations in campaign organization, tools, and practice.
Description based on online resource; title from home page (viewed on July 16, 2012).
Includes bibliographical references and index.
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