Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane; Parameswaran, Ambi M. G [jt. aut.]; Jacob, Isaac [jt. aut.].
Material type:
BookPublisher: Tamil Nadu : Pearson, 2015Edition: 4th ed.Description: xxix, 586 p. : ill. (chiefly col.) ; 25 cm.ISBN: 9789332542204 (pbk).Subject(s): Sales promotion -- Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.82 KES (Browse shelf) | 1 | Available | 524621 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.82 KES (Browse shelf) | 2 | Available | 524622 |
Includes bibliographical references and index.
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