Annual giving primer : how to boost annual giving results, even in a down economy. [electronic resource]
Material type:
BookPublisher: Sioux City, Iowa : Stevenson, Inc., ©2010Edition: 2010 ed.Description: 1 online resource (80 pages).ISBN: 9781118704066; 1118704061.Subject(s): Fund raising | Nonprofit organizations -- Management | Fund raising | Nonprofit organizations -- Management | Electronic booksOnline resources: Wiley Online Library
Contents:
Turn to Challenge Gifts to Bolster Gift Income -- Tried-and-Tested Retention Efforts -- Gift Clubs and Other Ways to Upgrade Donor's Giving -- Work to Broaden Your Donor Base and Raise More First-Time Gifts -- Turn to Board Members, Volunteers and Groups for Help -- Work to Improve Direct Mail Appeal Results -- How to Boost Phonathon Results -- Special Events Will Add to Your Bottom Line -- Raise More Annual Gifts Via Your Website, E-Mail -- Memorial, In-Tribute Gifts Offer Added Ways to Raise Funds -- Handouts, Collateral Materials Help Support Your Request -- Annual Giving Ideas and Examples Worth Doing.
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Turn to Challenge Gifts to Bolster Gift Income -- Tried-and-Tested Retention Efforts -- Gift Clubs and Other Ways to Upgrade Donor's Giving -- Work to Broaden Your Donor Base and Raise More First-Time Gifts -- Turn to Board Members, Volunteers and Groups for Help -- Work to Improve Direct Mail Appeal Results -- How to Boost Phonathon Results -- Special Events Will Add to Your Bottom Line -- Raise More Annual Gifts Via Your Website, E-Mail -- Memorial, In-Tribute Gifts Offer Added Ways to Raise Funds -- Handouts, Collateral Materials Help Support Your Request -- Annual Giving Ideas and Examples Worth Doing.
Online resource; title from PDF title page (Wiley; viewed on May 16, 2013).
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