Basics of nonprofit publicity : winning strategies for news releases, press conferences and media relations / [electronic resource]
by Stevenson, Scott C.
Material type:
BookPublisher: Sioux City, Iowa : Stevenson, Inc., 2011Description: 1 online resource (44 pages).ISBN: 9781118703977; 1118703979.Subject(s): Nonprofit organizations -- Public relations | Nonprofit organizations -- Management | Nonprofit organizations -- Management | Nonprofit organizations -- Public relations | Electronic booksOnline resources: Wiley Online Library
Contents:
Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support.
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Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support.
Online resource; title from PDF title page (Wiley; viewed on May 16, 2013).
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