Marketing /
by Lamb, Charles W; Hair, Joseph F [jt. aut.]; McDaniel, Carl D [jt. aut.].
Material type:
BookPublisher: Ohio : South-Western/Cengage Learning, c2013Edition: 12th ed.Description: xxv, 833 p. in various pagings : chiefly col. ill. ; 29 cm.ISBN: 9781111821647 (hbk.).Subject(s): Marketing -- Management
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Dhaka University Library General Stacks | Non Fiction | 658.8 LAM (Browse shelf) | 1 | Available | 500506 | |
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Glossary: p. G.1-G.14.
Includes bibliographical references and index.
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