Management in marketing channels /
by Michigan State University, East Lansing. Department of Marketing and Transportation Administration; Bowersox, Donald J.
Material type:
BookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1980Description: viii, 390 p. : ill. ; 24 cm.ISBN: 0070067406.Subject(s): Marketing channels -- Management | Marketing -- Management | Marketing -- Management -- Case studies
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Dhaka University Library American Studies Corner | Non Fiction | 658.8 MIC (Browse shelf) | Not For Loan | 367153 |
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| 658.5 CRA New products management / | 658.8 KOT Marketing for nonprofit organizations / | 658.8 MAG The 6 imperatives of marketing : | 658.8 MIC Management in marketing channels / | 658.848 FEK International trade in services : | 700 GRC The collected essays and criticism : | 700 GRC The collected essays and criticism : |
Includes index.
Bibliography: p. 369-383.
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