Issues in the economics of advertising
by Simon, Julian Lincoln.
Material type:
BookPublisher: Urbana, University of Illinois Press [1970]Description: xvi, 371 p. illus. 24 cm.ISBN: 0252000366.Subject(s): Advertising
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Dhaka University Library American Studies Corner | Reference | 659.1 SIM (Browse shelf) | 1 | Not For Loan | 367157 |
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| 658.42 DRI Innovation and entre-preneurship : | 658.8 EVA Marketing / | 659.1 CLA The want makers : | 659.1 SIM Issues in the economics of advertising | 659.10420973 SCA Advertising, the uneasy persuasion : | 659.10973 LEF Fables of abundance : | 659.2 DEA The spot : |
Bibliography: p. [335]-356.
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