Behavioral and management science in marketing /
by Davis, Harry L [Ed.]; Silk, Alvin J [Ed.]; Cook, Victor J [Ed.]; Institute of Management Sciences. College on Marketing.
Material type:
BookPublisher: New York : Wiley, 1979Description: v, 273 p. : ill. ; 25 cm.ISBN: 047107179X.Subject(s): Marketing -- Congresses | Consumers' preferences -- Congresses | Advertising -- Congresses | New products -- Congresses
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Dhaka University Library General Stacks | Non Fiction | 658.8 DAB (Browse shelf) | 1 | Available | 305359 |
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| 658.8 DAB Basic marketing management / | 658.8 DAB Basic marketing management / | 658.8 DAB Basic marketing management / | 658.8 DAB Behavioral and management science in marketing / | 658.8 DAM Marketing management / | 658.8 DAM Marketing management / | 658.8 DAM Marketing management / |
"A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Includes bibliographies and index.
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