Advertising principles, problems, and cases /
by Dirksen, Charles J; Kroeger, Arthur [joint author.]; Nicosia, Francesco M [joint author.].
Material type:
BookPublisher: Homewood, Ill. : R. D. Irwin, 1973Edition: 4th ed.Description: xviii, 655 p. : ill. ; 25 cm.ISBN: 0256014027.Subject(s): Advertising | Advertising -- Case studies
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 659.101 DIA (Browse shelf) | 1 | Available | A217135 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 659.101 DIA (Browse shelf) | 2 | Available | A217136 |
First-4th ed. published under title: Advertising principles and problems.
Rev. ed. published as: Advertising. 6th ed. 1983.
Includes indexes.
Bibliography: p. 675-677.
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