Advertising : creative communication with consumers /
by Hepner, Harry Walker.
Material type:
BookPublisher: New York : McGraw-Hill; 1964Edition: 4th ed.Description: 692 p. : illus. ; 24 cm.Subject(s): Advertising
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Dhaka University Library General Stacks | Non Fiction | 659.1 HEA (Browse shelf) | 1 | Available | A32243 |
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No cover image available | No cover image available | No cover image available | No cover image available | ||
| 659.1 GAC Corporate advertising : | 659.1 GAC Corporate advertising : | 659.1 GRM Marketing corporate image : | 659.1 HEA Advertising : | 659.1 HEM Modern advertising : | 659.1 HOO An outline of advertising : | 659.1 HOO An outline of advertising : |
First ed. published in 1941 under title: Effective advertising.
Includes bibliographical references and index.
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