Advertising research : theory and practice /
by Davis, Joel.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 2nd ed.Description: xxviii, 675 p. : ill. ; 24 cm.ISBN: 9780132128322 (alk. paper); 0132128322 (alk. paper).Subject(s): Advertising -- Research
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 659.1072 DAA (Browse shelf) | 1 | Available | 475097 |
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| 659.1042 SOC Social communication in advertising / | 659.1042 SOC Social communication in advertising / | 659.10420973 FOA Advertising and popular culture / | 659.1072 DAA Advertising research : | 659.1092 OGC Confessions of an advertising man / | 659.1092 OGC Confessions of an advertising man / | 659.11 BLP Practical public relations / |
Includes bibliographical references and index.
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