Motivation research and marketing management.
by Newman, Joseph W.
Material type:
BookPublisher: Boston, Harvard University, Graduate School of Business Administration, Division of Research, 1957Description: 525 p. illus. 22 cm.Subject(s): Motivation research (Marketing)
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Dhaka University Library General Stacks | Non Fiction | 659.10115 SMM (Browse shelf) | Available | A000031 |
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| 659.101 ROF Fundamentals of advertisting / | 659.101 WEP Promotional culture : | 659.10115 PAH The hidden persuaders / | 659.10115 SMM Motivation research and marketing management. | 659.1042 BEA Advertising and social change / | 659.1042 GOL Landscapes of capital : | 659.1042 ODA Advertising in modern and postmodern times |
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