Qualitative methods for marketplace research /
by Sayre, Shay.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage, c2001Description: xv, 255 p. : ill. ; 24 cm.ISBN: 0761922695 (hc : alk. paper); 0761922709 (pbk.).Subject(s): Marketing research -- MethodologyOnline resources: Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Dhaka University Library General Stacks | Non Fiction | 658.83 SAQ (Browse shelf) | Available | 414516 |
Includes bibliographical references (p. 241-247) and index.
There are no comments for this item.