Advertising strategy : creative tactics from the outside/in /
by Altstiel, Tom; Grow, Jean.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage, c2006Description: xvi, 389 p. : ill. ; 27 cm.ISBN: 1412917964 (pbk.).Subject(s): AdvertisingOnline resources: Publisher description | Table of contents | Contributor biographical information
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Dhaka University Library General Stacks | Non Fiction | 659.1 ALA (Browse shelf) | Available | 475098 |
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| 659 LYW War and peace in South-East Asia | 659 LYW War and peace in South-East Asia | 659.1 ADC Common sense in advertising / | 659.1 ALA Advertising strategy : | 659.1 ALA Advertising creative : | 659.1 ANH Handbook of small business advertising / | 659.1 ANH Handbook of small business advertising / |
Includes bibliographical references and index.
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