Customer relationship management : a strategic approach to marketing /
by Mukerjee, Kaushik.
Material type:
BookPublisher: New Delhi : PHI Learning, 1993Description: xxi, 170 p. : ill. ; 23 cm.Subject(s): Customer relations
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Dhaka University Library General Stacks | Non Fiction | 658.812 MUC (Browse shelf) | Available | 455520 |
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| 658.812 MAC The customer is CEO : | 658.812 MOC Customer relationship management / | 658.812 MOC Customer relationship management / | 658.812 MUC Customer relationship management : | 658.812 PEP Pre-commerce : | 658.812 RAC Customer relationship management : | 658.812 RAU Up the loyalty ladder : |
Includes bibliographical references and indexes.
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