Consumer behavior /
by Schiffman, Leon G; Kanuk, Leslie Lazar.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2004Edition: 8th ed.Description: xxiv, 587, [67] p. : col. ill. ; 27 cm.ISBN: 0130673358.Subject(s): Consumer behavior | Motivation research (Marketing)
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Includes bibliographical references and indexes.
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