Consumer behavior : an integrative approach /
by McNeal, James U.
Material type:
BookPublisher: Boston : Little, Brown, c1982Description: xxi, 426 p. : ill. ; 24 cm.ISBN: 0316563099 .Subject(s): Consumer behavior
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Dhaka University Library General Stacks | Non Fiction | 658.83 MCC (Browse shelf) | Available | A271368 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.83 MCC (Browse shelf) | Available | A289713 |
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| 658.83 MAQ Qualitative market research : | 658.83 MCC The complete guide to regional marketing / | 658.83 MCC Consumer behavior : | 658.83 MCC Consumer behavior : | 658.83 MCM Marketing research : | 658.83 MEI Indian consumers : | 658.83 MEI Indian consumers : |
Includes bibliographical references and indexes.
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