Marketing research in action /
by Kent, Raymond A.
Material type:
BookPublisher: London ; New York : Routledge, 1993Description: xv, 367 p. : ill. ; 25 cm.ISBN: 0415067596; 041506760X (pbk.).Subject(s): Marketing research | Marketing research -- Great Britain
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Dhaka University Library General Stacks | Non Fiction | 658.83 KEM (Browse shelf) | Available | 356724 |
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| 658.83 KAP Perspectives in consumer behavior / | 658.83 KAP Perspectives in consumer behavior / | 658.83 KAP Perspectives in consumer behavior / | 658.83 KEM Marketing research in action / | 658.83 KIM Marketing research : | 658.83 KIM Marketing research : | 658.83 KIM Marketing research : |
Includes bibliographical references (p. [352]-354) and index.
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