Megabrands : how to build them, how to beat them /
by Loden, D. John.
Material type:
BookPublisher: Homewood, Ill. : Business One Irwin, c1992Description: xix, 225 p. ; 24 cm.ISBN: 1556234694.Subject(s): Product management -- United States | Brand name products -- United States -- Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.827 LOM (Browse shelf) | Available | 403410 |
Includes bibliographical references and index.
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