How Korean brands soar all over the world : lessons from Korea's top 10 winning cases /
by Pratt, Greg; Jun, Minja; Kim, Miyea; Han, Jeongsoo.
Material type:
BookPublisher: Seoul : 1000 Years' Treasures, 2014.Description: xiv, 338 p. : ill. ; 23 cm.ISBN: 9788996730835.Subject(s): Brand name products -- Korea (South) -- Case studies | Success in business -- Korea (South) -- Case studies
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.827 HOW (Browse shelf) | Available | 467257 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.827 HOW (Browse shelf) | Available | 467256 |
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| 658.827 BRA Brand power / | 658.827 CHB Brand valued : | 658.827 HOW How Korean brands soar all over the world : | 658.827 HOW How Korean brands soar all over the world : | 658.827 KUP Private label strategy : | 658.827 LOM Megabrands : | 658.827 SEB Brand positioning : |
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