Relationship marketing : theory and practice /
by Buttle, Francis.
Material type:
BookPublisher: London : Chapman, c1996Description: xii, 202 p. : ill. ; 24 cm.ISBN: 1853963135 (pbk.).Subject(s): Relationship marketingOnline resources: Publisher description | Table of contents only
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Dhaka University Library General Stacks | Non Fiction | 658.812 REL (Browse shelf) | Available | 406771 |
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| 658.812 PEP Pre-commerce : | 658.812 RAC Customer relationship management : | 658.812 RAU Up the loyalty ladder : | 658.812 REL Relationship marketing : | 658.812 SCW Winning the service game / | 658.812 SHS Sales program management : | 658.812 TSA Achieving excellence through customer service / |
Includes bibliographical references and index.
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