The PIMS principles : linking strategy to performance /
by Buzzell, Robert D. (Robert Dow); Gale, Bradley T.
Material type:
BookPublisher: New York : London ; Free, Collier Macmillan, c1987Description: xiii, 322 p. : ill. ; 24 cm.ISBN: 0029044308.Subject(s): Marketing -- Management | Strategic planningOnline resources: Contributor biographical information | Publisher description | Sample text | Table of contents only
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Dhaka University Library General Stacks | Non Fiction | 658.802 BUP (Browse shelf) | Available | 403091 |
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| 658.802 BAP Product-line strategies / | 658.802 BEA আধুনিক বিপণন পদ্ধতি / | 658.802 BES Sustainability marketing : | 658.802 BUP The PIMS principles : | 658.802 CEO Organizing and implementing the marketing effort : | 658.802 CEO Organizing and implementing the marketing effort : | 658.802 CEO Organizing and implementing the marketing effort : |
Includes index.
Bibliography: p. 301-312.
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