Consumer behaviour /
by Chisnall, Peter M; Chisnall, Peter M.
Material type:
BookPublisher: London : New York ; McGraw-Hill, c1995Edition: 3rd ed.Description: xi, 400 p. : ill. ; 24 cm.ISBN: 0077076168 .Subject(s): Motivation research (Marketing) | Marketing | Consumer behavior
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.83 CHC (Browse shelf) | 1 | Available | 356236 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.83 CHC (Browse shelf) | 2 | Available | 356237 |
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| 658.83 BRM Marketing research : | 658.83 BRM Marketing research and analysis | 658.83 BRQ Questionnaire design : | 658.83 CHC Consumer behaviour / | 658.83 CHC Consumer behaviour / | 658.83 COB Behavioral science foundations of consumer behavior. | 658.83 COC Cases in marketing and marketing research / |
Includes bibliographical references and index.
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