Marketing to win : strategies for building competitive advantage in service industries /
by Sonnenberg, Frank K.
Material type:
BookPublisher: New York : Harper Business, c1990Description: x, 269 p. : ill. ; 25 cm.ISBN: 0887304206 :.Subject(s): Marketing | Customer services
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Dhaka University Library General Stacks | Non Fiction | 658.8 SOM (Browse shelf) | Available | 400998 |
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| 658.8 SMO Orgianised produce markets / | 658.8 SMO Orgianised produce markets / | 658.8 SMO Orgianised produce markets / | 658.8 SOM Marketing to win : | 658.8 SRC Case studies in marketing : | 658.8 SRC Case studies in marketing : | 658.8 SRC Case studies in marketing : |
Includes bibliographical references (p. 253-260) and index.
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