Marketing management : strategies and programs /
by Guiltinan, Joseph P; Paul, Gordon W.
Material type:
BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, c1982Edition: 1st ed.Description: xvi, 412 p. : ill. ; 24 cm.ISBN: 0070489203.Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 GUM (Browse shelf) | Available | 323058 |
Includes bibliographies and index.
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