Predatory marketing : what everyone in business needs to know to win today's consumer /
by Beemer, C. Britt; Shook, Robert L.
Material type:
BookPublisher: New York : William Morrow, c1997Edition: 1st ed.Description: xvi, 288 p. ; 24 cm.ISBN: 0688148360.Subject(s): Marketing -- United States | Consumer behavior -- United States
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Dhaka University Library General Stacks | Non Fiction | 658.800973 BEP (Browse shelf) | Available | 401018 |
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| 658.800954 JAM Marketing Communications Industry : | 658.800971 HAC Canadian marketing : | 658.800971 HAC Canadian marketing : | 658.800973 BEP Predatory marketing : | 658.800973 HAM Marketing mistakes and successes / | 658.801 HUM Marketing theory : | 658.801 SCD Development of marketing theroy / |
Includes index.
bibliography : p. 278-281.
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