Cases in marketing strategy /
by Hise, Richard T; McDaniel, Stephen W.
Material type:
BookPublisher: Columbus, Ohio : Merrill, c1984Description: xvii, 676 p. : ill. ; 26 cm.ISBN: 0675201039.Subject(s): Marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 HIC (Browse shelf) | Available | 322312 |
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| 658.8 HES The supermarketers : | 658.8 HIB Basic marketing : | 658.8 HIB Basic marketing : | 658.8 HIC Cases in marketing strategy / | 658.8 HII Industrial marketing / | 658.8 HIM Marketing dynamics : | 658.8 HIM Marketing dynamics : |
Includes bibliographies and index.


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