Beyond Hofstede : culture frameworks for global marketing and management /
by Nakata, Cheryl.
Material type:
BookPublisher: Basingstoke [England] ; New York : Palgrave Macmillan, 2009Description: xvi, 287 p. : ill. ; 23 cm.ISBN: 9780230202399 (alk. paper); 023020239X (alk. paper).Subject(s): Marketing -- Cross-cultural studies | Management -- Cross-cultural studies | International trade -- Social aspects
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Dhaka University Library General Stacks | Non Fiction | 658.8 JOG (Browse shelf) | Available | 454790 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 JOG (Browse shelf) | Available | 454789(D) |
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| 658.8 JAM Marketing planning and strategy / | 658.8 JAR Retaibing today : | 658.8 JEM Modern marketing / | 658.8 JOG Beyond Hofstede : | 658.8 JOG Beyond Hofstede : | 658.8 JOI Introduction to marketing management / | 658.8 JOM The marketing process : |
Includes bibliographical references and index.
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