Strategic marketing problems : cases and comments /
by Kerin, Roger A; Peterson, Robert A. (Robert Allen).
Material type:
BookPublisher: Boston, Mass. : Allyn and Bacon, 1981Edition: 2nd ed.Description: xiii, 577 p. ; 23 cm.ISBN: 0205073298 .Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 KES (Browse shelf) | Available | A286529 |
includes index.
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