Marketing /
by Pride, William M; Ferrell, O. C.
Material type:
BookPublisher: Boston : Houghton Mifflin Co., 2008Edition: 14th ed.Description: 1 v. (various pagings) : ill. ; 29 cm.ISBN: 9780618799701 (hbk. : library ed.); 0618799702 (hbk. : library ed.).Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 PRM (Browse shelf) | Available | 481030 |
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| 658.8 PRM Marketing : | 658.8 PRM Marketing : | 658.8 PRM Marketing : | 658.8 PRM Marketing / | 658.8 PRM Marketing : | 658.8 PRU Understanding marketing : | 658.8 QUH How to market to consumers : |
Rev. ed. of: Marketing : concepts and strategies. 2006.
Includes bibliographical references and indexes.
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