Marketing research : text and cases /
by McGown, K. L.
Material type:
BookPublisher: Boston : Little, c1979Description: xiv, 432 p. : ill. ; 24 cm.ISBN: 0316559288.Subject(s): Marketing research | Marketing research -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.83 MCM (Browse shelf) | 2 | Available | A271352 |
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| 658.83 MCC The complete guide to regional marketing / | 658.83 MCC Consumer behavior : | 658.83 MCC Consumer behavior : | 658.83 MCM Marketing research : | 658.83 MEI Indian consumers : | 658.83 MEI Indian consumers : | 658.83 MEI Indian consumers : |
Includes bibliographical references and index.
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