MaxiMarketing : the new direction in advertising, promotion, and marketing strategy /
by Rapp, Stan; Collins, Thomas L.
Material type:
BookPublisher: New York : McGraw-Hill, c1987Description: x, 278 p. : ill. ; 23 cm.ISBN: 0070511918 :.Subject(s): Marketing | Advertising | Sales promotion
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 RAM (Browse shelf) | 1 | Available | 401145 |
Includes index.
Bibliography: p. 269-274.
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