Marketing, an integrated approach /
by McDaniel, Carl D.
Material type:
BookPublisher: New York : Harper & Row, c1979Description: xiv, 544 p. : ill. ; 23 cm.ISBN: 0060443553.Subject(s): Marketing -- United States | Marketing -- United States -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.8 MCM (Browse shelf) | Available | A237514 |
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| 658.8 MCM Marketing plans : | 658.8 MCM The market research toolbox : | 658.8 MCM Marketing tactics master guide for small business / | 658.8 MCM Marketing, an integrated approach / | 658.8 MCM Marketing plans : | 658.8 MCP Problems in marketing, | 658.8 MCP Problems in marketing / |
Includes bibliographical references and indexes.


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