Marketing : basic concepts and decisions /
by Pride, William M; Ferrell, O. C [joint author.].
Material type:
BookPublisher: Boston : Houghton Mifflin, c1980Edition: 2d ed.Description: xxiii, 754 p. : ill. ; 25 cm.ISBN: 0395280591.Subject(s): Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 PRM (Browse shelf) | 6 | Available | A266346 |
Includes bibliographical references and indexes.
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